The world’s largest Ferrari Store was officially opened Wednesday, the 28th of October in Dubai, offering more than 1,000 square meters of a single story floor space entirely dedicated to the Prancing Horse. The ribbon-cutting ceremony was hosted by Ferrari drivers, Kimi Raikkonen and Giancarlo Fisichella, together with Shafqat Malik, CFO Aldar Properties and Chairman of Fadal Retail, and Edwin Fenech, General Manager Ferrari Middle East & Africa branch. The Ferrari drivers also performed the now-traditional signing of the store counter. A Ferrari California is showcased in the front windows, and right outside the new Ferrari Store, a selection of both new and classic cars was displayed.
Located in the prestige Dubai Festival City Center, the new Ferrari Store was developed entirely by the Studio Iosa Ghini and is as much in honor of the spirit of Ferrari’s twin souls of racing and luxury as well as a straight forward retail outlet.
Each area of the Store has been carefully designed as a special space in which shoppers can truly embrace the Ferrari experience. The Dubai Store will stock a wide selection from the entire range of Prancing Horse products for enthusiasts and fans of the GT cars and Formula 1 tifosi alike. In addition to the display areas, there will also be a lounge, meeting rooms, video projection room and a Photo Gallery with a specially designed lighting system that can host photographic exhibitions.
There will also be a fan interaction area, in which tifosi can test their skills on virtual versions of several different F1 circuits. A replica of the F1 car and a Ferrari California will also be showcased.
Dubai is the 29th Ferrari Store and joins other locations such as Rome and Milan (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA) and Macao (China), as well, of course, as Abu Dhabi where it was opened in 2007. The Ferrari Store development program includes plans for the next openings in Jeddah and Bahrain, and bringing the number of retail locations to 50 over the next two years in Europe, America, and the Middle and Far East.
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Source: dubaicityguide.com
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