The latest model, the Ferrari California of the Italian luxury sports car manufacturer, will be launched on the Romanian market by the end of January, at prices starting at 180,000 euros, including VAT (Value Added Tax), and the first deliveries to customers will be made at the beginning of summer.
“We have already started to take orders for the California even since the last months of this year (of ’08), and we were able to send orders to the factory in November. Thus, we will deliver the first Californias to customers in early summer,” said Ioana Florescu, marketing manager at Forza Rossa, the Ferrari partner in Romania, to the Mediafax agency.
The Ferrari California was presented in its series version at the auto show from Paris, organized last October.
Florescu quoted that Forza Rossa already has 28 orders for the California, but the longer waiting time, specific for Ferrari cars, will make some customers receive their cars in 2010. “The factory allocated a total of 20-25 units of the full range for next year, fewer than the number of requests that we have only for the California,” said Florescu. In 2008, Forza Rossa had 15 cars allocated.
According to the marketing manager of the company, Ferrari clients in Romania are on average 30-35 years old, are business people or lawyers, and 60-70% of them buy their cars with cash, the others preferring leasing.
Ferrari’s first showroom with service facilities in Romania was opened last May, following an initial investment of five million euros.
Source: curierulnational.ro
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