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New Ferrari showroom in Singapore,work stalls

Singapore

Work to complete a showroom to house some of the world’s fastest cars was slowed to a crawl.

Ital Auto-owned by hotelier Ong Beng Seng’s Hyundai agent, Komoco-put the pedal to the metal as soon as it was named the new Ferrari agent early July.

It cleared out its Chrysler, Jeep, Dodge and Harley-Davidson showrooms at Leng Kee Road and began renovating the premises to house models from the Italian supercar marque.

But progress was stalled, with little or no construction activity going on in weeks.

A senior executive, who didn’t want to be named, said this was because of the ‘August holidays in Europe.’

This, he said, was holding up approval of a design drawing from Ferrari. Like several other car companies, Ferrari usually lays down the specifications for its showrooms around the world.

‘The showroom can be ready in three weeks once the drawing is ready,’ added the executive.

Business in Europe slows down considerably as the summer season winds down there, with many companies taking breaks to let employees enjoy a last bit of sunshine and warm weather before it starts getting cold in the autumn.

Most car plants are back in full swing by early September.

Meanwhile, Ital Auto has placed newspaper ads in search of new showroom and workshop space as a permanent home of its Ferrari sales and service division.

The ads specify that the showroom should be 5,000 sq. ft. in size and the workshop 15,000 sq. ft., with space to park at least 20 cars.

The facility at Leng Kee Road which is now being renovated is expected to be a temporary measure before the new premises are found.

The new Ferrari agent, Auto Ital took over from long-time representative Hong Seh Motors.

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Source: motoring.asiaone.com

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Posted in Ferrari, Hong Seh Motors, Ital Auto, Komoco, Ong Beng Seng, Singapore. Tagged with , , , , , , .

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