From left: Ferrari APAC regional sales manager Simon Inglefield and Datuk SM Faisal SM Nasimuddin at the launch of the new Ferrari 458 Italia
Naza Italia, the distibutor of Ferrari and Maserati in Malaysia, has unveiled the Prancing Horse’s latest supercar-the 458 Italia-at a Ferrari party with some 400 guests, including the Scuderia’s two Formula 1 drivers Fernando Alonso and Felipe Massa. The glitzy party was held at the company’s facility in Petaling Jaya.
Naza Italia Snd Bhd, the local sole importer and distributor of Ferrari cars, is confident the new 458 Italia will draw strong interest from Malaysian enthusiasts given its unique and stylish features.
“It is not about volume. We are fulfilling customers’ dream and deliver the best-of-the-best car for them.
“And talking about Malaysia, demand for this car is always encouraging,” said Joint Group Executive Chairman Datuk SM Faisal SM Nasimuddin when asked about the sales target for the new Ferrari.
“Every time we introduce a new model here, the car is snapped up just like that, showing the big enthusiasm from the local market. We need more (unit) allocation for the car actually as there is quite a strong following for Ferrari cars in Malaysia. Apart from that, we have the largest 4S (sales, service, systems, spare parts) center and showroom outside Italy here at Naza Italia to serve as the ‘lifestyle center’ for its Malaysian fans,” he told StarBiz.
He added that owning a Ferrari car was not about showing off to others but was a status of one’s success in life. The owners’ common interest in Ferrari could also open up more business networking opportunities.
Imported from Maranello, Italy, the sports car has a starting price of slightly over RM2 million with a waiting period of about 18 months. To date, 14 units of Ferrari 458 Italia have been booked.
Speaking to reporters after the unveiling of the Ferrari 458 Italia for the Malaysian market last Thursday, Faisal said: “This car exudes style, creative flair, passion and cutting-edge technology, all in one package.
“Thus I believe, this car is a must have for Ferrari fans and enthusiasts in Malaysia.”
Naza Italia has sold about 23 cars of five Ferrari models, since it was granted the exclusive right in March 2008. The company has been committed in bringing in a comprehensive product line from the F430, 599 GTB Fiorano, 612 Scaglietti, Ferrari California to the Scuderia Spider.
Debuted at the 2009 Frankfurt Motor Show on Sept. 15, 2009, the Ferrari 458 Italia is an eight-cylinder two-seater berlinetta with a mid-rear mounted engine and represents a genuine break with the past in terms of Maranello’s previous high performance sports cars.
It replaces the Ferrari F430 and delivers superb vehicle dynamics with an ideal weight balance for a mid-rear engine sports car–58 percent rear and 42 percent front.
It produces only 307 grams per kilometer of carbon dioxide and has a fuel consumption of just 13.3 liters per 100 km.
To extend Naza Italia’s commitment in providing the highest level of customer care, SM Faisal said the company was offering the Ferrari Approved Pre-Owned Program.
The program is to ensure Ferrari customers that pre-owned cars come with full technical support, including the Ferrari Power Warranty.
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Source: bernama.com, biz.thestar.com.my and paultan.org
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