Ferrari has opened a new dealership in Tampa Bay, Florida, the first in North America to carry Ferrari cars only.
The 27 thousand square feet new facility was made possible by an investment of $9 million and this important opening represents the pinnacle of a larger investment that Ferrari has been undertaking in Florida.
In recent months Ferrari of Central Florida, the Orlando dealership and The Collection, the Ferrari dealership in Miami has undergone an important restructuring.
Ferrari is about to complete a multi-million-dollar renovation of its Fort Lauderdale store and will open a brand new dealership in West Palm Beach by the end of the year.
Florida is the third largest market for Ferrari North America, accounting for more than 12% of its sales in 2008.
Ferrari North America has 36 dealerships in the U.S., four in Canada, and nine in Central and South America, wants to offer to its customers an environment similar to the one they would have by visiting the ever-renovating Ferrari factory in Maranello.
Following this philosophy, Ferrari North America’s dealer network has invested in the past two years $70+ million in new facilities, as well as in renovating the existing ones.
Source: marketwatch.com and canadiandriver.com
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