Marco Mattiacci is the new CEO of Ferrari North America Inc.
The new CEO of Ferrari North America Inc. hopes to boost U.S. sales with the new lineup of models coming soon. Marco Mattiacci took over the position on January 1st, replacing Maurizio Parlato, who was fired after seven years of leading the North American operations.
Mattiacci was placed in charge in a middle of a sales slump in the U.S. Volume fell 14% in 2009 to 1,467. In a response to the situation, Ferrari has stopped the delivery of cars to dealers. Instead, the cars will be built only for customers who possess signed contracts. In addition to giving this report, dealers have pointed out also that the late arrival of the new California coupe that was scheduled for early 2009, was delayed and arrived only in midsummer. As a result, it was missed an opportunity to increase sales in the prime selling season.
The 458 Italia that was revealed at the Frankfurt Motor Show last September is already getting rave reviews from critics. Deliveries for this car have just started, replacing the older 430 version, which many dealers have referred to as their bread-and-butter seller.
Ferrari saw a drop of more than 7 percent in revenue last year to 1.78 billion euros. The employee strength was cut by 182 last year to 2,835. Mattiacci expects that the two new models should do well in the market. He expressed confidence in the brand’s heritage and product lineup. Having been the head of marketing under Parlato until 2006 when he became CEO of Ferrari Asia Pacific, he knows the American market well enough to turn things around.
What do you think of the new lineup of models from Ferrari?
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Source: nitrobahn.com
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What has become of Maurizio Parlato?
Hello tjmaher2000,
I Googled Maurizio Parlato, but I didn’t get any recent articles on him. I did find a YouTube video though. Just copy and paste the website address below in your Internet browser.
http://www.youtube.com/watch?v=GlKZdwaxIO4
I went through the first 10 listings on Google and the video is one of the latest information on him. I’m sorry that I couldn’t get more data about Maurizio Parlato, but that is all that is available.
Thank you for your time and cooperation.
Cheers,
Rick Resch