Supercar Life, a Massachusetts-based company that was set up in 2003, enables its mostly-male customers to drive five of some of the world’s fastest cars on a private racetrack.
They include a Ferrari F430, an Aston Martin, a Mercedes AMG, a Porsche Turbo and a Lamborghini Gallardo.
At $5,000 the day-long fantasy doesn’t come cheap.
For the money customers get eight laps around the twisting, 2.25 mile course in the five sports cars. Four laps are in the passenger seat while a professional driver maneuvers the course, but four others are at the wheel, chasing the instructor in an identical car.
The business is the brainchild of Jan Otto, a 48-year old who sold jets and high-end audiovisual equipment. In addition to a New Jersey private racetrack, the company also holds events in Florida, California and Las Vegas.
About 400 people have driven Otto’s cars. So far there hasn’t been any injuries or wrecks, which he attributes to technologies designed to prevent cars from sliding or spinning out.
“Ten years ago we could not have done this for reliability issues and stability issues,” he said.
Three types of people–the wealthy, thrill seekers and those who want to drive expensive cars on a racetrack–are his typical customers. Most are men between 35 to 65 years old.
For most, the experience seemed to be worth the money.
Source: reuters.com
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