What Ferrari claims to be its largest store in the world with more than 1,000 square meters of single-story floor space entirely devoted to the Prancing Horse company, was officially inaugurated Thursday, June 3, 2010 in Dubai. The ribbon-cutting ceremony was hosted by Ferrari drivers, Kimi Raikkonen and Giancarlo Fisichella, together with Shafqat Malik, CFO Aldar Properties and Chairman of Fadar Retail, and Edwin Fenech, General Manager Ferrari Middle East & Africa. The Ferrari drivers also performed the now-traditional signing of the store counter. A Ferrari California showcased in the front windows, and right outside the new Ferrari Store, a selection of both new and classic cars was displayed.

Today there was a parade of Ferrari cars that started from Dubai, went to Abu Dhabi through Corniche and ended at the Yas Marina F1 circuit. The parade included nearly 100 historic Prancing Horse models and was opened by a number of new Ferrari Californias.

This event had been organized in collaboration with Al Tayer, the official Ferrari dealer in the UAE and the local Ferrari Owner’s Club.

Located in the prestigious Dubai Festival City Center, the new Ferrari Store was developed entirely by the Studio Iosa Ghini and is as much a homage to the history and spirit of Ferrari’s twin souls of racing and luxury as a straightforward retail outlet. Each area of the Store has thus been carefully designed as a special, once-off space in which shoppers can truly embrace the Ferrari experience.

The Dubai Store will stock a wide selection from the entire range of Prancing Horse products for enthusiasts and fans of the GT cars and Formula 1 tifosi alike. In addition to the display areas, there will also be a lounge, meeting rooms, video projection room and a Photo Gallery with a specially designed lighting system that can host photographic exhibitions. There will also be a fan interaction area, in which tifosi can test their skills on virtual versions of several different F1 circuits. A replica of the F1 car and a Ferrari California will also be showcased. Photographs of the new Store are available at www.ferrari.com.

Dubai is the 29th Ferrari Store and joins others in prestigious locations such as Rome and Milan (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA), and Macao (China), as well, of course, as Abu Dhabi, where it opened in 2007. The Ferrari Store development program includes plans for the next two openings in Jeddah and Bahrain, and bringing the number of retail locations to 50 over the next two years in Europe, America, and the Middle and Far East. The official opening of the world’s largest Ferrari Store also marks the start of a rich calendar of events planned for the Abu Dhabi Grand Prix weekend, closing the F1 season.

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Source: machinespider.com and pursuitist.com

The world’s largest Ferrari Store was officially opened Wednesday, the 28th of October in Dubai, offering more than 1,000 square meters of a single story floor space entirely dedicated to the Prancing Horse. The ribbon-cutting ceremony was hosted by Ferrari drivers, Kimi Raikkonen and Giancarlo Fisichella, together with Shafqat Malik, CFO Aldar Properties and Chairman of Fadal Retail, and Edwin Fenech, General Manager Ferrari Middle East & Africa branch. The Ferrari drivers also performed the now-traditional signing of the store counter. A Ferrari California is showcased in the front windows, and right outside the new Ferrari Store, a selection of both new and classic cars was displayed.

Located in the prestige Dubai Festival City Center, the new Ferrari Store was developed entirely by the Studio Iosa Ghini and is as much in honor of the spirit of Ferrari’s twin souls of racing and luxury as well as a straight forward retail outlet.

Each area of the Store has been carefully designed as a special space in which shoppers can truly embrace the Ferrari experience. The Dubai Store will stock a wide selection from the entire range of Prancing Horse products for enthusiasts and fans of the GT cars and Formula 1 tifosi alike. In addition to the display areas, there will also be a lounge, meeting rooms, video projection room and a Photo Gallery with a specially designed lighting system that can host photographic exhibitions.

There will also be a fan interaction area, in which tifosi can test their skills on virtual versions of several different F1 circuits. A replica of the F1 car and a Ferrari California will also be showcased.

Dubai is the 29th Ferrari Store and joins other locations such as Rome and Milan (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA) and Macao (China), as well, of course, as Abu Dhabi where it was opened in 2007. The Ferrari Store development program includes plans for the next openings in Jeddah and Bahrain, and bringing the number of retail locations to 50 over the next two years in Europe, America, and the Middle and Far East.

What do you think of the Ferrari Store in Dubai?

Join the discussion. Please leave a comment.

Check me out at Twitter: http://twitter.com/FerrariDreams and Facebook: http://www.facebook.com/rick.resch .

Source: dubaicityguide.com

Ferrari store at Nurburgring circuit in Germany

Ferrari has recently announced it has launched a new retail store on the grounds of the Nurburgring race track. Felipe Massa and Kimi Raikkonen had the privilege of cutting the ribbon, opening it to the public. The store offers a wide range of Ferrari licensed merchandise, and also offers facilities such as a relaxation lounge, as well as a business meeting area. The 240 square foot building is at track level, and was designed by Studio Iosa Ghini, an architecture firm. The Zender Group, owners of the Mulheim-Karlich Ferrari dealership have been given the honor and responsibility of running the shop.

The Nurburgring Ferrari Store joins the other prestige Prancing Horse retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA), Macao (China) and Abu Dhabi (UAE). The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America, and the Middle and Far East.

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Source: carthusiast.com

First Ferrari Store on Regent Street in London

Former F1 champ Kimi Raikkonen Wednesday, May 6th officially opened the UK’s first Ferrari Store at 193-197 Regent Street, London.

Raikkonen was then treated to a specially arranged drive-by from some of the greatest Ferraris ever made. Legendary models taking part included a Daytona, F40, F50 and Enzo.

The two-story 530 square-meter premises which is entirely the work of the Studio Massimo Iosa Ghini, in the heart of London’s fashionable Mayfair, is claimed to be as much a “homage to the history and spirit of Ferrari’s twin souls of racing and luxury” as a retail outlet. In case customers can’t make up their minds, the store-second only in size to the firm’s flagship showroom in Milan-offers a plethora of Prancing Horse-themed mechandise for sale, but also offers entertainment.

Visitors can try their hand at Playstation games or watch a large ‘tube light screen’ capable of showing videos or stills all devoted, of course, to Ferrari. They can also watch a direct feed from Ferrari TV on two large LCD screens or use a touch screen to browse the firm’s luxury goods including watches, sunglasses, model cars, clothing, baseball caps, mountain bikes, and even carbon-fiber humidors. Needless to say, the Regent Street Store offers a wide selection of products and accessories to service the needs of all Ferrari enthusiasts. In fact the only item customers can’t buy there is a full-size Ferrari. For that, it’s necessary to visit one of the firm’s 15 UK showrooms.

Racing fans won’t be disappointed, either, as there’s a selection of genuine Formula One car parts available, including pistons, steering wheels, and even an entire Ferrari engine.

The centerpiece at the store, on Regent Street, is a replica Formula 1 racing car… and the counter, which was signed by Raikkonen after he cut the ribbon.

The London Store, which at one point was flanked by a display of new and classic Ferraris, joins similar establishments in Italy, Spain, USA, China, among others.

The store was created and will be managed by the Percassi Group, a high profile Italian and international retail company that also owns the Ferrari Store in Milan which opened its doors in September 2005.

The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America and the Middle and Far East.

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Source: telegraph.co.uk, evo.co.uk, luxuo.com, and yankodesign.com